Marketing Review and Approval Workflow

A streamlined workflow that takes marketing materials from submission to approval with full audit trail, AI-assisted review, and built-in regulatory checks for the SEC Marketing Rule.

1
Submit
2
Review
3
Revise
4
Approve

Ad Hoc Review Processes Create Risk

Email threads, shared drives, and spreadsheets are not an audit trail.

Without a structured workflow, marketing materials go out without proper review, approval records are incomplete, and your firm cannot demonstrate a culture of compliance to examiners. The SEC expects firms to have written procedures and evidence of their application.

How It Works

Four stages from submission to archived approval

1

Submit for Review

Advisors upload marketing materials through a simple form. Files are automatically tagged with metadata and routed to the right reviewer.

2

Compliance Reviews

The CCO or designated reviewer sees AI-identified issues, flagged issues, and regulation citations alongside the original document.

3

Request Changes or Approve

Leave inline comments, request specific changes, or approve with conditions. Every interaction is logged.

4

Approved and Archived

Approved materials receive a timestamped approval record. The complete review history is stored for exam readiness.

Key Capabilities

Built for the realities of marketing compliance

Review status tracking and deadlines

Multi-reviewer workflows and delegation

Rule 206(4)-1 automated checks

Testimonial and endorsement compliance

Version comparison and change tracking

Performance advertising safeguards

Revision cycle management

Inline commenting and annotations

Regulations Covered

Compliance rules built into every review

SEC Marketing Rule 206(4)-1
FINRA Rule 2210 — Communications with the Public
SEC Marketing Rule — Testimonial and Endorsement Provisions
SEC Marketing Rule — Promoter Provisions (formerly Cash Solicitation)
SEC Performance Advertising Standards
State-level advertising regulations

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